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CANAL+
During my work at BETC Paris I was left in charge of developing a series of instagram stories for Canal+ in order to promote the new seasons of their woman-centered series. The objective was to effectively convey an empowering message in the very short time that stories offer.
What was my role?
As an Art Director, my role in this campaign was to come up with a visually impactful concept that would use the SoMe language known to the consumer. Hand in hand with
a copywriter we came up with the right angle to tackle the sensitive subject of women's
empowerment.
CONCEPT / EDITING / ART DIRECTION / CREATION
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