MOROCCO - Kingdom of light
After BETC Paris won the Moroccan Tourist Office's creative tender, I had the pleasure to work with Damien Bellon (AD) and Guillaume Rebbot (CD) into developing their campaign. I assisted Damien for a bit more than a year during
the challenging times of the covid crisis. Tourism being put on hold, we had time to thoroughly curate 8 beautiful prints
as well as a stunning film that we are all very proud of.
Prints
What was my role?
As an assistant/ Art Director, my role in this campaign consisted mainly of thorough researches, finding the artists and photographers we could collab with, a lot of print layout
and mockups, as well as some typography work for the name block/ baseline.
I was solely in charge of the building of the editing brief for all photographic material
of the prints and supervised the editing team with Damien Bellon.
RESEARCH / ART DIRECTION ASSISTING / EDITING BRIEF & SUPERVISION / TYPOGRAPHY / LAYOUT
Article : https://lareclame.fr/betcparis/realisations/terre-de-lumiere